Libby Cook-Toppan
Paget,Bermuda
Summary
Dynamic and creative marketing leader with 30+ years of experience spanning marketing strategy, graphic design, e-commerce, UX design, and digital communications. Proven ability to lead teams, develop compelling brand experiences, and execute cross-channel campaigns that drive engagement and growth. Known for innovative thinking, attention to detail, and a passion for impactful storytelling across digital and print media.
Overview
22
22
years of professional experience
Work History
Marketing & E-Commerce Manager
Gibbons Company Bermuda
02.2024 - Current
- Lead and oversee all aspects of marketing strategy, web operations, and e-commerce development.
- Manage internal and external marketing teams, fostering collaboration with stylists, influencers, and content creators.
- Spearheaded expansion of the “Charity Day” program from 11 to 42 days annually.
- Contributed to the executive team’s strategic marketing planning and compliance initiatives.
- Key member of the Fun Committee and Team Captain for corporate events.
- Developed internal PIPA compliance materials and training videos.
Marketing Coordinator
Gibbons Company
Hamilton, Bermuda
05.2022 - Current
- Managed website development and UX enhancements with global teams (UK, NYC).
- Created content and oversaw campaigns across email, web, social media, radio, and print.
- Expanded the Gibbons Gives Charity Day program, doubling outreach in 2 years, nearly quadrupled in 3 years
- Produced 95% of social media video content using multi-platform tools.
- Analyzed marketing performance using CRM, web analytics, and social metrics.
- Led Social Media Task Force, delivering high-performing campaigns for key cultural events.
- Supported junior team development and initiated signature in-store events like “FABULOUS.”
Graphic Designer
Gibbons Company
Hamilton , Bermuda
08.2019 - 05.2022
- Designed and produced all digital and print marketing assets.
- Ensured brand consistency across internal and vendor-facing campaigns.
- Provided photography, styling, and digital asset management support.
- Logo and branding development for new departments and private labels.
- Developed visual concepts and layouts for marketing campaigns and promotional materials.
Marketing, Fundraising & Communications Manager
Bermuda SPCA
04.2018 - 04.2019
- Directed all marketing, fundraising, and outreach communications.
- Launched foster kitten program and managed nearly 250 adoptions.
- Created and taught youth education programs and summer camps.
- Executed successful “Christmas Wish” campaign that fully funded a critical capital improvement.
Beverage Marketing Manager
Dunkley’s Dairy
01.2011 - 04.2018
- Managed full-cycle marketing for a diverse beverage portfolio including PepsiCo brands.
- Delivered innovative, high-impact campaigns and branded promotions that were replicated across the Caribbean
- Recognized by PepsiCo regional leadership as “the bar by which all other marketers are measured.”
Owner/Publisher & Creative Director
Bermuda Homes & Gardens Publishing Co.
01.2003 - 01.2009
- Rebranded and relaunched magazine, increasing readership and advertising revenue.
- Oversaw every aspect of publishing—from writing and photography to layout and accounting.
- Ranked #2 in popularity by independent media research firm (2005).
Education
Some College (No Degree) - Fine Arts
Bermuda College
Diploma - Digital Marketing
Shaw Academy
Skills
- Strategic Marketing Planning
- Multi-Platform Marketing Communication Lead
- E-Commerce, Website Management & UX Design
- Graphic Design & Branding
- Photography & Styling
- Content Creation & Copywriting
- Team Leadership & Cross-functional Collaboration
- Social Media Strategy & Video Production
- Data Analysis & Insights
- Event Management & Public Relations
- Adobe Creative Suite
- Meta Business Suite
- Mailchimp/Email Content Management System
- Microsoft Office Suite
Websites
Accomplishments
Photography:
- 2003 Best in Show + 1st Place Adult Category BAMZ Photography Competition
- 2007 2nd Place Adult Category, BNTB Art in the Park Contest,
- 2010 1st Place Adult, Tech Art Show,
- 2011 Honorable Mention, Charman Prize,
- 2012 Category Winner, Charman Prize
Other:
- 1993 Miss Tourism, Miss Bermuda Islands Pageant
- 2018 Paget Parish Council for Outstanding Persons Award
References
References available upon request.
Extracurricular Activities
Founder, Lost & Found Pets Bermuda and Pet Connection Bermuda Facebook communities. Passionate about animal welfare, creative arts, and social good
Timeline
Marketing & E-Commerce Manager
Gibbons Company Bermuda
02.2024 - Current
Marketing Coordinator
Gibbons Company
05.2022 - Current
Graphic Designer
Gibbons Company
08.2019 - 05.2022
Marketing, Fundraising & Communications Manager
Bermuda SPCA
04.2018 - 04.2019
Beverage Marketing Manager
Dunkley’s Dairy
01.2011 - 04.2018
Owner/Publisher & Creative Director
Bermuda Homes & Gardens Publishing Co.
01.2003 - 01.2009
Some College (No Degree) - Fine Arts
Bermuda College
Diploma - Digital Marketing
Shaw Academy
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