Summary
Overview
Work History
Education
Skills
Timeline
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ELEANOR GELSTON

Summary

Product leader with +10 years experience launching B2B and D2C products that drive business impact in Fintech, Travel, E-commerce and peer-to-peer marketplaces. I am a natural problem solver who has a track record of successfully taking new ideas to market across a range of businesses from FTSE 100 companies to scale ups. I am looking to utilise this experience to help businesses find their product fit and grow.

Overview

10
10
years of professional experience

Work History

Global Head of Product Marketing

Depop
04.2023 - Current
  • Led a team of three PMMs to contribute +£15m to annual revenue by delivering the go-to-market for new shipping, ad, AI and payment products to +35 million D2C and B2B users
  • Built the business case, strategy and marketing campaign for changing Depop's commercial model so sellers can sell for free, whilst buyers are charged a fee. This required aligning exec-level stakeholders and managing multiple product areas. Project reached goal of increasing seller listings by +10%

Product Marketing Lead

Depop
03.2021 - 03.2023
  • Led the business alignment and go-to-market strategy for a new ads platform for Depop sellers; +5% increase in global revenues three months post launch and product is key to future growth
  • Successfully rolled out Depop Payments; buyers and sellers can now pay and manage their payments directly via Depop rather than third-party sites. Grew revenues by +8% and unlocked the ability to innovate around payments

Senior Product Marketing Manager

Culture Trip
01.2019 - 02.2021
  • Led a team in a Series C scale up to design and launch a marketplace for travel experiences, including working with the Sales team to onboard 20+ unique travel providers. Revenue pre-COVID 15% MoM
  • Led the product development of a first-to-market contextual commerce proposition, which allowed +20 million users to save and book trips based on the content they were reading. 5% of active users created bookable itineraries three months post launch


Commercial Product Manager

Experian
10.2016 - 12.2018
  • Designed the business case, product strategy, B2C and B2B go-to-market for insurance and credit card e-commerce products that helped users get approved faster for financial products. Contributed +£1m to revenue
  • Designed a market-first digital mortgage service in partnership with London & Country brokers and coordinated the launch; revenues +30% MoM

Strategy & Insight Manager

Experian
09.2014 - 09.2016
  • Led the insight and market positioning for a new money comparison site; +£30m per annum business
  • Led the market insights for UK&I. Analysis into campaign effectiveness led to +10% increase in campaign recall

Education

MBA -

Imperial College London
08-2026

Bachelor of Arts - History

King's College London
07-2014

Skills

  • Product marketing
  • Cross functional leadership
  • Go-to-market strategy
  • Product development
  • Market research analysis
  • Strategic planning and alignment
  • Data-driven decision making
  • Team management & leadership

Timeline

Global Head of Product Marketing

Depop
04.2023 - Current

Product Marketing Lead

Depop
03.2021 - 03.2023

Senior Product Marketing Manager

Culture Trip
01.2019 - 02.2021

Commercial Product Manager

Experian
10.2016 - 12.2018

Strategy & Insight Manager

Experian
09.2014 - 09.2016

MBA -

Imperial College London

Bachelor of Arts - History

King's College London

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ELEANOR GELSTON