Summary
Overview
Work History
Education
Skills
Timeline
Generic

Charles H. Jeffers II

Summary

Senior executive with 30 years of progressive experience. Leadership experience in operations, technology, membership, strategic planning, financial budgeting and management, association management, destination sales, marketing and communications. Industry advisor to destination management organizations, specializing in the area of organizational operations. Action and goal oriented innovator, extremely adaptable and resourceful, highly dependable and responsive with a collaborative leadership style. Strong analytical, organizational, communication, and problem-solving skills. Unique ability to bridge the gap between sales & marketing and operational resources. Advanced degree in public administration.

Overview

31
31
years of professional experience

Work History

Principal

The Jeffers Group
07.2016 - Current
  • Provide consulting services to help associations achieve organizational efficiency and effectiveness to ensure strategy alignment.
  • Specializing in the areas of governance, operations and organizational culture.
  • Services: Interim Executive Leadership, Governance; Including Board structure, orientation and management, Strategic Operational Leadership; Including evaluation, development and implementation of all areas of organizational operational management, Organization Culture Strategy; Evaluate, recommend and implement steps to ensure culture is in alignment with organization's core values.

Interim Executive Director

American Occupation Therapy Association
07.2023 - 08.2024
  • Providing interim executive transitional leadership for association serving the needs of occupational therapy professionals while the search for a permanent executive director is being conducted, with an eye to provide organizational stability, address issues, and set the organization up for future success.
  • Highlights: Reporting Structure: 5 - 10 direct reports, 75+ indirect reports; reported to the Board of Directors, Provided organizational leadership for 107 year old $20+ million budget organization in the midst of a leadership transition, Addressed staff issues related to culture and communication, Led the team in the development of a successful webinar to address issues and concerns related to the Inspire 2024 conference to be held in Orlando, FL, Established membership taskforce to look at declining membership with key areas to be reviewed including dues, engagement, and value, Successfully led team in developing and presenting a budget with a reduced deficit budget down from $2.4 million to $375 thousand, Worked with board of directors finance committee to develop a new purchasing and contract policy, Successfully negotiated sublease of existing office space in an effort to reduce overhead costs, Worked with board of directors to engage more with members, Engaged with members and prospective member students, educators, practitioners, and retirees to get a better understanding of the organization's history and the needs of members and prospective members, Worked to rebuild relationships with National Board for Certification in Occupational Therapy (NBCOT) and American Occupational Therapy Foundation (AOTF).

Chief Executive Officer

Bermuda Tourism Authority
04.2021 - 06.2022
  • Provided strategic direction for the hospitality industry during year two of the COVID-19 pandemic.
  • Led the organization through the restructuring of resources, putting in place the foundation for the organization to lead the industry to achieve sustained growth in the years to come.
  • Highlights: Reporting Structure: 4 direct reports, 40+ indirect reports; reported to the Board of Directors, Provided leadership and consultation to the Government of Bermuda on behalf of the hospitality industry as it related to COVID19 policies, procedures and protocols, Led the organization through the selection of an international marketing firm to conduct a research-based brand study, Oversaw the selection of a new brand direction to serve as a building block for the resurgence of Bermuda's tourism industry, Successfully led the organization in the hosting of a Brand Summit with both local and international brand partners, Provided leadership to industry stakeholders through the navigation of the COVID-19 pandemic and beyond, Engaged community groups and individuals to ensure that everyone knew that they had a part to play in Bermuda's hospitality industry, Implemented employee engagement team to provide as a means of removing silos and creating a 'team spirit' amongst our locally based and New York based team members, Oversaw the successful execution of world class events such as Butterfield Bermuda Championship - PGA Tour, Bermuda Black Golfers Week Preview Event, USA Track & Field Bermuda Games and SailGP Season 3 kick-off event.

Chief Operating Officer

Visit Baltimore
11.2017 - 04.2021
  • Provided operational leadership for the organization with oversight of finance, human resources, membership, technology, research, event housing and registration.
  • Highlights: Reporting Structure: 4 direct reports, 15 indirect reports; reported to the President & CEO, Provide organizational leadership through implementation of strategic vision and adoption of core values, Successfully led the organization through the process of finding, designing and moving into a values based workspace, Provide leadership in the area of improved fiscal responsibility, Assisted in leading the efforts to secure additional funding through the implementation of a Tourism Improvement District, Led the effort to revise organizational primary funding model, Led the efforts to update office policies and procedures, Oversaw the implementation of an employee engagement team to allow for staff of all levels to have a voice in things that have company wide impact, Successfully worked to restructure board make-up, committee structure and board meetings, Provide industry leadership responding to challenges highlighted by the COVID-19 pandemic and social justice.

Chief Operating Officer

Destination Marketing Association International
11.2014 - 10.2016
  • Highlights: Reporting Structure: 6 direct reports, 12 indirect reports; reported to the President & CEO, Provided organizational leadership through CEO transition, Led organization in the development of a new strategic 'innovation' plan, Successfully advocated for the creation of a board to provide oversight of industry certification program (CDME) in order to become compliant with certification standards, Created member led committee for the research and recommendation to develop an industry wide business intelligence tool, Oversaw the execution of tenant improvement office renovations, Worked with internal team in the development of a marketing plan to support member events, products and services resulting in record attendance and net profit at annual convention, 3 out of 4 discipline focused summits and record retention rate for core product, Secured external resources to support the implementation of a new product to assist destination marketing organizations (DMOs) to be future ready, Evaluated, recommended and implemented changes to office policies, Implemented new accounting processes and procedures to achieve organizational efficiencies, Provided executive leadership in the evaluation, selection and implementation of Association Management System, Worked with external resources to conduct and execute an internal technology assessment resulting in approximately 30% savings in technology related costs.

SVP, Operations and Exec. Dir., East Point Sales & Marketing

Atlanta Convention & Visitors Bureau
01.1995 - 10.2014
  • Highlights: Served as Executive Director for City of East Point's destination sales & marketing efforts, Oversight and management of relationships with City of East Point staff and elected officials, Developed and implemented Sales & Marketing Plan for City of East Point, GA resulting in a 20% increase in room night demand over the course of 3 years, Led the Membership team in achieving a year over year increase in dues revenue of $200,000, Defined the roadmap for integration of a CRM solution with new and existing legacy applications; led the successful implementation and associated change management across the organization, Directed the development and web marketing teams in the creation and maintenance of www.atlanta.net. The official web marketing presence for the City of Atlanta, Led crisis response efforts in the area of technology to ensure the consistent delivery of critical communication to meeting planners, visitors and the local community in the aftermath of a natural disaster, Managed the development and successful rollout, under an extremely constrained timeline, of an online hotel availability application, offering Hurricane Katrina relief rates during two office moves and various tenant improvement projects, Provided leadership through two office moves and several tenant improvement projects, Introduced the industry's first extranet to support online access allowing members to manage and maintain profiles, register for events, and receive/respond to leads, Directed the design, development, testing and implementation of the first company-wide intranet which included customized applications, Led the vision for and helped establish the DMO/CVB Finance/Operations/Technology Professionals Summit with Destination Marketing Association International (DMAI), Co-founded Annual Customer Led Users Group Meeting, Implemented the first company-wide windows network; including the installation of PCs and servers, Oversaw high-tech exhibit development and implementation for visitors center in preparation for the 1996 Olympic Games, Supported the day to day technology needs for over 75 FTEs across all business areas.

Education

Masters - Public Administration

Georgia State University
Atlanta, GA
1994

Bachelor of Science - Psychology & Criminal Justice

American International College
Springfield, MA
1990

Skills

  • Strategic planning
  • Operations management
  • Innovation and creativity
  • Government relations
  • Corporate governance
  • Executive leadership
  • People and culture
  • Community engagement

Timeline

Interim Executive Director

American Occupation Therapy Association
07.2023 - 08.2024

Chief Executive Officer

Bermuda Tourism Authority
04.2021 - 06.2022

Chief Operating Officer

Visit Baltimore
11.2017 - 04.2021

Principal

The Jeffers Group
07.2016 - Current

Chief Operating Officer

Destination Marketing Association International
11.2014 - 10.2016

SVP, Operations and Exec. Dir., East Point Sales & Marketing

Atlanta Convention & Visitors Bureau
01.1995 - 10.2014

Masters - Public Administration

Georgia State University

Bachelor of Science - Psychology & Criminal Justice

American International College

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Charles H. Jeffers II