Ché Barker
Warwick
Summary
Accomplished Retail Sales Manager with over 20 years of marketing experience who focuses on achieving marketing excellence and exceeding sales targets. Experience directing store operations for established fuel retailers. Positive team manager with record of flexibility and the ability to take on new tasks and achieve success. Has spent more than 20 years involved in youth and sports activities with the In Motion School of Dance.
Overview
21
21
years of professional experience
Work History
Retail Sales Executive
Sol Petroleum
01.2015 - Current
- Collaborated with sales, marketing and management teams to develop solutions and accomplish sales growth in the retail sector.
- Created and approved marketing copy, art comps and final designs and compared with established specifications.
- Assisted in driving c-store sales through targeted product presentation and merchandising.
- Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
- Improved CR store sales by 14% during the first year of the pandemic through nimble and unique marketing to customers.
- Grew retail fuel sales volume in Bermuda by 6% through strategic product promotion and budgeting.
- Initiated new sales and marketing plans for product roll-outs, distribution and media strategy.
- Improved customer service in store as evidenced by our multiple Sol Excellence wins.
- Selected and onboarded 2 new dealers which have led to a 10% increase in same site sales.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Orchestrated and implemented re-branding of fuel sales to the Synergy brand to improve sales and maximize effectiveness.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Created company brand messaging, collateral materials, customer events, and promotional strategies.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Identified Commercial opportunities for growth within Bermuda and collaborated with sales teams to gain customers.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Supervised employee performance, preventive maintenance and safety.
- Enhanced customer satisfaction ratings by motivating team members to proactively assess our sites and operations to reduce downtime and equipment failure.
- Oversaw team of service professionals focused on maintenance and repairs.
- Monitored safety compliance to maintain strict standards and protect team members from harm.
- Provided guidance to management regarding project bids for onsite improvements.
- Contributed to development, implementation and execution of maintenance programs.
- Procured pricing information from various vendors to support cost-effective purchasing.
- Collaborated with IT department to implement new POS and Loyalty program on Island.
- Collaborated with Solar team to implement a solar strategy on Island.
Facility Supervisor
Sol Bermuda/Esso Bermuda
01.2012 - 01.2016
- Supervision and management of the physical condition of facilities, applying available resources and personnel to achieve safe, clean and functional environment.
- Supervision and management of all Fleet and Terminal operations including all Fleet and Terminal personnel.
- Served as point of contact for internal and external customers seeking support and information.
- Shrunk knowledge gaps with ongoing training and close employee mentoring for new and less experienced team members.
- Oversaw inventory of fuels and lubes.
- Communicated with general managers and facility teams regarding upcoming repairs and projects.
- Monitored equipment, tools and system upgrades to compile data into detailed reports for upper management.
- Managed M&R at all Retail service stations and I&W customers.
- Focused on terminal safety with monthly HSSE reports, audits, security tests and closure of audit items.
- Managed all signage creation for terminal, fleet, Retail and I&W sites.
- Assisted in the creation of Marketing activities.
- Led terminal team and port security operations during vessel berthing.
- Led many Terminal and Fleet safety initiatives including; CPR and Fire prevention courses, fleet and terminal safety meetings, HSSE reports, audits, security tests and closure of audit items.
- Monitored safety compliance with IPO's and reviews to maintain strict standards and protect team members from harm.
- Authored global hydrocarbon procedure document.
- Participated in NAART Oil Drill as local liaison.
- Drafted and saw to closure of unsafe condition and near misses for Retail, Fleet, and Terminal operations.
- Kept watchful eye on equipment inventories, optimizing work readiness and aligning supplies with specifications for each job.
- Directed vendors, facilities staff and service providers as required to create efficient and non-disruptive work environment.
Fire Fighter
Bermuda Fire and Rescue Service
01.2010 - 01.2012
- Responded to emergency medical calls to perform lifesaving procedures and other emergency medical services.
- Initiated first aid measures to alleviate further injury and prepared victims for transport to medical facilities.
- Fire suppression in structural and wild land environments.
- Educated public and community members on fire safety and prevention methods to provide life-saving techniques.
- Assisted with safety audits and tracking of chemical and waste inventories.
- Responded to confined space incidents, EMS and hazardous material incidents.
Marketing Manager
North Rock Communications
01.2004 - 01.2010
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Designed and implemented multiple communications campaigns including ad purchasing and placement.
- Creation and implementation of internal training procedures including training documents and presentations.
- Managed workflow between internal staff and design team, coordinating documents, planning and creative material distribution.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
Marketing Manager
CAPITAL G
01.2003 - 01.2004
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed marketing budget to develop and execute marketing campaigns, budgets, and sales plans for the organization
- Assessed marketing copy, artwork and final designs with internal and external graphic design team.
- Implemented a communication plan to internal team members.
- Managed ad placement and creation and tracked all communications.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
Education
BS - Mass Communications
Towson University
Baltimore, MD2000
Bachelor of Science - Public Relations
Bermuda College
Bermuda1995
Skills
- Marketing and advertising
- Promotions and specials
- Excellent written and verbal communication
- Teamwork and Collaboration
- Training and Development
- Creative thinking
- Market Positioning
- Public and Media Relations
- Campaign management
- Brand development
- Client communication
- Strategic planning
- Website and newsletter creation
- Analytical and critical thinking
- Microsoft applications proficiency
- Staff supervision
Hobbies
CrossFit, Football, Golf, Basketball, Theatre, Dance, Dog training
Training
Acrobat design software, Microsoft Office, Website development, Copywriting, Emergency medical technician to EMT-I, Smith System, Clean Caribbean Oil Spill Response, Fleet management, Structural Fires, Breathing Apparatus, Oil and Container fires, Shipboard and Aircraft fire fighting
Timeline
Retail Sales Executive
Sol Petroleum
01.2015 - Current
Facility Supervisor
Sol Bermuda/Esso Bermuda
01.2012 - 01.2016
Fire Fighter
Bermuda Fire and Rescue Service
01.2010 - 01.2012
Marketing Manager
North Rock Communications
01.2004 - 01.2010
Marketing Manager
CAPITAL G
01.2003 - 01.2004
BS - Mass Communications
Towson University
Bachelor of Science - Public Relations
Bermuda College
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